Achieving 5x ROI by Optimizing Amazon Ads for a Health and Personal Care Product
Optimize PPC, improve targeting, reduce costs, and boost conversions.
The Challenge
Our client, a health and personal care brand, struggled with high ACOS and inefficient ad spend on Amazon, leading to low profitability and underperforming ad groups despite quality products. The main issues were irrelevant clicks, high ACOS, and non-converting traffic.
Our Approach
We optimized the campaign through a data-driven approach:
- Keyword Research: Focused on high-converting, relevant keywords and implemented negative keywords to filter irrelevant traffic.
- Ad Copy and Visuals: Revised the ad copy to highlight health benefits, tested multiple versions, and ensured alignment with the product listing.
- Bids adjustment: Shifted funds to high-performing ad groups and adjusted bids to control costs and increase visibility for top keywords.
- Continuous Monitoring: Regular tracking and A/B testing to fine-tune the campaign and ensure ongoing improvements.
Results
Our strategy led to:
- 5x ROAS: Significant sales growth with improved profitability.
- ACOS Reduction to 4.33%: From a high ACOS to just 4.33%.
- Total Spend: $1,732
- Total Sales: $40,000
Key Takeaways
- Focusing on high-converting keywords and excluding irrelevant ones optimized ad spend.
- Tailoring ad messaging to highlight product benefits boosted conversions.
- Continuous monitoring and A/B testing ensured sustained campaign success.
Driving Profitability
Beesolv’s targeted keyword optimization, ad copy refinement, budget reallocation, and continuous monitoring transformed the client’s Amazon campaign, reducing ACOS and delivering a 5x return on ad spend—demonstrating the effectiveness of a well-managed PPC strategy.
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