Case Study

How We've Improved Product Sales and Visibility for Clients on Amazon.com & Amazon.ae

Amazon is globally recognized as the leading E-Commerce platform, presenting an unmatched opportunity to enhance your company’s visibility among a diverse range of new customers. Realizing this potential, however, relies on the proficient optimization of your product listings. Gain a detailed understanding of our Amazon-centric services by visiting our page for Product  Research and Optimization Services. Alternatively, explore the impactful projects our team has executed for past clients as detailed below.

Case Study 1

Our journey with this client commenced with a fresh brand seeking to penetrate a fiercely competitive marketplace. Armed with minimal exposure, they aspired to make a mark in the challenging landscape.

Introduction to Amazon’s Pet’s Category:

We strategically introduced the client to Amazon’s Pet’s category, a move that proved pivotal in reshaping their trajectory. In a mere six months, our efforts propelled their products to the pinnacle of search results for all targeted keywords. Within a year, the client not only achieved dominance in their product category on Amazon but emerged as the top-selling product of its kind across North America.

New Product Launch – January 2023:

Undeterred by the heightened challenges of launching new products on Amazon in 2023, our team executed a meticulously planned launch strategy. The results were nothing short of extraordinary. Within a brief period, the new product garnered a stellar 4.8 overall star rating, accompanied by over 50 positive reviews.

Overcoming Challenges:

Despite the increased complexities associated with launching products on Amazon in 2023, our strategic deployment of tactics not only facilitated immediate sales, but it also propelled this client’s products to consistently achieve 20+ units sold per day. Moreover, we clinched the top-ranked position for numerous highly competitive keywords associated with this product type.

Key Achievements:

Top-Selling Product in North America: Within a year, the client’s initial product achieved unprecedented success, becoming the top-selling item in its category across North America.

RESULTS:

  • Sales generated from PPC: Over $1,940,345.80
  • PPC ACoS: 20.8%
  • Seller Feedback Score: 98% last 12 months
  • Product Review: Average 4.5 star review; 2,000 reviews
  • “Best Seller” badge in respective categories

Case Study 2

This client faced challenges on Amazon.ae, prompting their collaboration with our team. Through a comprehensive assessment, we pinpointed key areas for enhancement

  • Enrollment in Fulfillment by Amazon (FBA)
  • Enhancement of listing optimization with the addition of Enhanced Brand Content (A+ Content)
  • Formulation and execution of an efficient advertising strategy to boost brand visibility and drive sales (Client ACos, initially at a high 280%, was successfully reduced to 26% within a few months)
  • Identification and rectification of pricing errors, coupled with the management of landing and selling costs to optimize sales effectiveness.

RESULTS:

  • Sales generated from PPC: Over AED 28,114,40
  • PPC ACoS: 26%
  • Seller Feedback Score: 92% last 12 months
  • Top 2% of sellers by best sales rank
  • Product Review: Average 4.5 star review; 1,278 reviews